[RUMBLING] [INDISTINCT CREW CHATTER] ♪ Ominous synth music ♪ – It's time to go beyond
what a smartphone can do. – Roll camera! – With a massive camera upgrade,
the A16 Bionic chip, an entirely new category
of safety innovations, and never-before-seen
display technology, this is iPhone 14 Pro. – Cut! ♪ – The Always-On display
artfully dims your wallpaper to create a unique
low-powered Lock Screen, making go-to information
available at just a glance. And introducing
a remarkable innovation that is both
hardware and software and something in-between — the Dynamic Island. ♪ An interactive place
that bubbles up alerts, notifications, and activities, fluidly transforming itself
as needed. [AIRDROP TONE] ♪ It's an entirely new way
to experience iPhone. ♪ [WHOOSHING] – Chin up a little bit. – You are now looking
at the most impressive iPhone camera system yet. In a major leap,
the iPhone 14 Pro's Main camera has a 48-megapixel
quad pixel sensor. It captures breathtaking
detail, depth, and color, and now gives you the equivalent
of four pro lenses at the ready.
With every photo,
[CAMERA SHUTTER] the quad pixel sensor captures
four times more information than ever before. Then the A16 Bionic powering
the new Photonic Engine analyzes and perfects
every pixel with up to four trillion
operations, achieving an astonishing new
level of sharpness and detail. ♪ Ethereal electronic music ♪ And now, pro photographers
will be able to capture an uncompressed
48-megapixel ProRAW image, giving you even more resolution
to rescale, retouch, and reimagine your photos. ♪ Driving percussion music ♪ – That was perfect.
Let's go again. – Building off iPhone's
leap ahead in ProRes and Dolby Vision
video technology, iPhone 14 Pro now includes
new Action mode, allowing gimbal-like
stabilization for all your action scenes.
And Cinematic mode
will be even more powerful for pro filmmakers
with 4K resolution and 24-frames-per-second
recording. iPhone 14 Pro
is capable of shots that for most film cameras
are simply impossible. You can rely on your iPhone
every day. And now it can even help
in emergency situations. For the first time, iPhone 14 Pro will be able
to communicate with satellites with Emergency SOS… [WHOOSHING] …allowing you to deliver
critical information to emergency services in places
where Wi-Fi and cell service are unavailable. – Hey, thanks. ♪ Upbeat electronic music ♪ – And a feature we hope
you never have to use… – Commencing test.
[CLICK] ♪ [GLASS SHATTERING]
[CLATTERING] – …Crash Detection. Using a high
g-force accelerometer, gyroscope, sensors,
and machine learning algorithms, iPhone 14 Pro can detect when
there's been a severe car crash and automatically
call emergency services. ♪ Supercharged by nearly
16 billion transistors, the A16 Bionic is the fastest
chip in a smartphone and powers the most impressive
range of pro innovations yet.
The iPhone 14 Pro
goes above and beyond, redefining
what a smartphone can be…..again. [MUSIC FADES OUT].
